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Writer's Cave - The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
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List Price: $18.00
Our Price: $10.25
Your Save: $7.75 ( 43% )
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Average Customer Rating:
 
Manufacturer: Holt Paperbacks
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Binding: Paperback
Dewey Decimal Number: 808.066659
EAN: 9780805078046
ISBN: 0805078045
Label: Holt Paperbacks
Manufacturer: Holt Paperbacks
Number Of Items: 1
Number Of Pages: 368
Publication Date: 2006-04-04
Publisher: Holt Paperbacks
Release Date: 2006-04-04
Studio: Holt Paperbacks
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Spotlight customer reviews:
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Customer Rating:
Summary: Want to learn about Copywriting? START HERE!
Comment: Want to be a Copywriter? Looking to learn the sales copywriting craft for your own business? This is the place to start! If someone approached me personally inquiring where or how to start, my answer would be only two words...Bob Bly!
Bob Bly is a man who is without a doubt a modern day Copywriters...Copywriter. A copywriter who is considered by many today to be a living legend in this business.
Now you have the opportunity to learn Copywriting from one of the Masters of this industry with his newly revised edition of...The Copywriter's Handbook. This definitive guide has been the first step in learning copywriting and the lucrative copywriting business for countless writers for over 20 years. This newly revised edition is better than ever! This modern up-to-date version is a great step-by-step primer that will give you a solid foundation of writing, style, and essential sales copy elements. You also gather valuable insights on the copywriting business too!
Do yourself a favor and avoid all the confusion of..."where should I start?" Even if you're a Pro, this is one book that should be in every copywriter's library!
Customer Rating:
Summary: Excellent Source for the Aspiring Freelancer
Comment: You will read this book and feel empowered by the information given to you in Robert Bly's familiar, easy to understand prose. As one of the most successful copywriters in existence, I suppose it's hard not to be swept up by his promises of success and instant tips for improving your business writing. But knowing full well that I am at the disposal of a writer who makes a living winning people over, I still allowed myself to be won over by this book.
I am certain that it will continue to serve me well throughout my career and I urge anyone interested in strategic writing to pick up a copy.
Customer Rating: 
Summary: A maybe for aspiring copywriters, a no for practicing copywriters.
Comment: If you're a practicing copywriter and don't know what a brochure is -- ummmmm...I hate to be the bearer of bad news, but perhaps you should consider another career. Yes, this book actually defines what a brochure is. I am shocked to see that experienced copywriters found it useful. The advice is rudimentary at best. I gave it three stars because a) basic information has its place and b) I didn't want to tarnish the rating. It was my mistake to buy it. If you're looking for a book to inspire award-winning creative, get Creative Advertising by Mario Pricken. After devouring it in one sitting, I wrote copy all night long. For fun. On a weekend. And, no, I'm not a sweltering geek. The Kickstart Catalogue is an amazing tool for bringing out your natural talent. It teaches you from the inside out (you'll understand what I mean when you read it).
Customer Rating:
Summary: The Copywriters Handbook
Comment: This great book opens up with how to formulate your letters and write copy ad. Mr. Bly explains it like if you were a child so you can and will understand it. So many great resources that you can use right away. I would like to encourge any copywriter or anyone in the field of marketing a must have in your library. Plus he works with the man Fred Gleeck the truth on Info Products. Have a great one.
Rashiid Abdullah
Your Focus Marketing Expert[...]
Customer Rating:
Summary: Thorough and Informative
Comment: Bly covers everything! Not only will you master a new style of writing, you learn the business of writing, how to pitch yourself, and how to move pass a rejected proposal. It's Brilliant
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